Made up of a team of professionals who have been living in Peru for at least eight years and with a great deal of experience in setting up and running up publications, the Conozca Peru organization has been working for two years, developing products linked to Peruvian culture and the tourism industry in general.

In March 1997, the firm published the first issue of Conozca Peru magazine to promote the many tourist destinations of this beautiful country. The publication features a wide range of articles on Peru, most of which can be found on the Internet.

In 1998, our organization launched special issues that took part in a series of trade fairs, including the Salon Mondiale du Tourisme, held in March in Paris, and the World Travel Market, held in November in London.

Among our activities linked with tourism and culture, in late 1997 our organization presented Lima City Hall with a proposal to revamp the old city center, declared the Heritage of Mankind by UNESCO in 1996. In February 1998, the Municipality gave the plan the go-ahead, starting up the program dubbed The City Museum. This initiative involved installing large-scale reproductions of paintings by Peruvian artists on the side walls of buildings in the old quarter, with backing from the most important firms and institutions in Peru. Due to their size and quality, these paintings have definitely contributed to embellishing the walls of these aging Lima buildings.

Despite the fact the program is still in an initial phase, the plan was presented to take part in Peru's most prestigious business competition, the Business Creativity Prize, which is sponsored by some of the country's most important institutions and organized by the Peruvian University of Applied Sciences (UPC). The program earned an honorable mention in its category.

As part of the main aim of our organization, to publicize the tourist attractions of this picturesque country which is doted with such unique features, we have made available the most complete web page on tourism and culture developed in Peru to date. We are convinced it will be the best and most useful tool to enable visitors to get to know the country, enjoy it and decide to come and visit.

At the same time, the 1998 Profile of the Foreign Tourist provides information on the most widely visited spots, the length of stay, money spent and satisfaction, as well as the communication channels used by tourists to find about the different destinations